Tag: writing
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FAQ: Why do we still need to brief writers when we have AI?
Everyone’s pressed for time, busier than ever, expected to do more with fewer resources – and usually by incorporating AI. It may seem to make sense to offload the briefing of a creative professional to technology as well – after all, a writer just needs to know the facts to craft a persuasive argument, right?…
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Do the Right Thing – the Cinema of Heat, Passion and Excess
Do the Right Thing is a perfect companion piece to our upcoming feature, Twelve Angry Men. Sidney Lumet’s not-quite-a-courtroom-drama is set in a single afternoon on the hottest day of the year in a jury room in Chicago in the 1950s. Spike Lee’s urban opera is set over 24 hours on the hottest day of…
Not Lost For Words 